THRIFTY BUILDING SUPPLY REBRANDS AS MAXIMUS BUILDING SUPPLY
Cooper said, “We provide building materials to most of the quality homebuilders in the area. We carry top brand names like Marvin Windows and Windsor Windows and Doors, and we provide custom doors through our door shop. Our commitment to our clients has gone beyond supplying materials. We partner with them to ensure their projects run smoothly. No other supplier goes to the lengths we do through every phase of the construction process. Contractors know we have gone and will continue to go the distance for them, so they hit their project goals on time and within budget. That’s the kind of service we provide, and it’s what we are all about.”
The company embarked in a rebranding exploration working with Susan Ewing, Owner, and Chief Navigator at Ewing Marketing Partners. Ewing said, it was undertaking that was harder than it seemed, both in a practical and emotional sense. After all, the name Thrifty has been around for nearly 40 years, and it has name recognition. But Richard knew that if he wanted to grow and be true to what the company represents and how they want to be perceived, it was time for a change. A change that will project the brand going forward, embodying the strength and loyalty they have exhibited for nearly 4 decades.”
The company has rebranded as Maximus Building Supply. Why Maximus? Maximus is the Latin word for “greatest”. Cooper said, “Maximus fits our company well because we believe we have the greatest team assembled — a team who provides the greatest service to our clients. And we’re not just talking about our sales team or our executive team, we mean everyone — our drivers, yard guys, warehouse workers, administrators, and coordinators. Our team is the greatest because we all have one thing in mind, servicing our clients’ every need. Not only do we have the greatest team, we know we have the greatest customers too.”
Maximus is a name that exhibits strength, loyalty, intelligence, and hard work. These attributes also describe the character of everyone in the company. The company is small enough to provide the customer service that their clients deserve and appreciate, while being big enough to handle every kind of project they have. Cooper feels that Maximus is synonymous with their abilities, character, and culture.
The hallmark of the Maximus Building Supply logo is a Cane Corso dog. The Cane Corso is a hardworking, powerful, and intelligent breed that exhibits strength and loyalty. Like the name Maximus, the Cane Corso is there to serve because it loves having a job to do. Cooper said these qualities fit the character and culture of the company. Building Relationships. Delivering Value will continue to be their tagline because the meaning still holds true to what they strive for every day. Cooper said, “while we may have a new name and a new logo to
better represent the company moving forward, the foundations of building relationships and delivering
value to our clients will always remain.”
The company started teasing the news in social media with some fun interviews asking customers to guess the new name and poking a little fun at Richard Cooper. They officially launched the new brand to employees on Thursday, August 25th and then communicated to all their customers. As with any new rebranding, it takes some time to switch everything to the new name but in the coming weeks, everyone should start to see the new name on everything.